Copywriting
Tiffany & Co.
I wrote print headlines for Tiffany’s daily insertions in the New York Times and Wall Street Journal, as well as monthly Sunday Styles ads.
NYT ad for new store opening in SoHo
NYT Halloween ad
NYT Father’s Day ad
Kat Von D Beauty
I was the lead Copywriter for tattoo artist Kat Von D’s eponymous beauty brand, owned by LVMH’s beauty incubator Kendo Brands. Fun fact: I attended Kat Von D’s wedding in 2018!
Product naming:
Go Big or Go Home Mascara
Product naming:
True Portrait Foundation
Kat and I brainstorming in New York