I design scalable content systems grounded in user research that increase conversion, build trust and transparency, and flex across complex surfaces and states.
Recent Highlights
Delivered 35+ content initiatives across nine squads in one month, including 3 high-priority, quick-turnaround projects (<1 week to handoff).
Developed content system for new partnership targeting Bilt Rewards members that drove +18% conversion rate, $6.1M GMV, and +$53 AOV.
Built and launched 2 Claude-based AI tools: Conrad, an AI Slackbot for Rakuten’s content guidelines, and the Rakuten Voice & Tone Claude skill.
Implemented new content intake system that reduced ad-hoc requests by 80–93%, and decreased disruptions from 15–20 hours/week to 1–4 hours/week.
About
I’m a Staff Content Designer in rewards/fintech, specializing in scalable content systems and high-impact product writing. I partner with design, product, engineering, marketing and legal to solve complex problems, align teams, and deliver clear, trustworthy experiences at velocity.
CASE STUDY #3
Created messaging system for complex Rakuten x Bilt partnership to increase acquisition and build trust in a key growth audience.
Impact: +18% conversion rate, $6.1 GMV, and +$53 AOV.
Focus: Content systems, legal and compliance, driving alignment within internal and external teams
CASE STUDY #4
Simplified Rakuten’s technical payment failure states into a crisp alert messaging system that drives resolution and enhances trust.
Impact: Launching 2026
Focus: Content systems, errors and alerts, trust and transparency
OTHER WRITING
CASE STUDY #2
Built a custom survey and analyzed data to identify security concern issues and improve trust in Rakuten’s card linking flow.
Impact: +12.8% CTR; 31% → 17% reduction in trust concerns
Focus: Building trust, analyzing survey data to improve metrics
CASE STUDY #1
Led content design for a zero-to-one gift card redemption experience that helped shift Rakuten members to a lower-cost payout method.
Impact: $143K in cost savings YTD, $92M in GMV and $3.1M in commission since launch
Focus: Zero-to-one content design, design sprint facilitation, content hierarchy